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The eclectic list of companies that have recently pared back their logos includes world-famous names such as Burberry, which dropped its original Equestrian Knight that had been in place since. From criticism that was brewing after several luxury brands rebranded to almost identical sans serif logo’s — a phenomenon that was dubbed “blanding” — to people .The eclectic list of companies that have recently pared back their logos includes world-famous names such as Burberry, which dropped its original Equestrian Knight that had been in place since. From criticism that was brewing after several luxury brands rebranded to almost identical sans serif logo’s — a phenomenon that was dubbed “blanding” — to people mentioning that they didn’t know what Burberry stands for as a brand.
Saint Laurent and Burberry were high-profile examples and are particularly notable as they’ve since ditched those identities in favor of something grander that signals individuality and. The End of Blanding? Burberry is the latest fashion house to adopt a serif typeface for its logo. Return to idiosyncratic heritage or just another form of blanding? This week Burberry changed its logo to a serif font, following Ferragamo and Bottega Veneta. (Courtesy) By. Diana Pearl. 10 February 2023. BoF PROFESSIONAL.
Blanding: What Is It, How Did We Get Here & What Does it Mean Going Forward? “The new logo has a heavier, bold look with a geometric sans-serif treatment.” This is what Bloomberg’s Rob Walker wrote about the redesigned logo that Burberry debuted in August 2018.
Blanding refers to the cross-market phenomenon of brands adopting similar minimalist aesthetic cues. Ruled by the dictum “less is more,” blanding is often embodied by the following branding elements: Sans serif fonts; Clean lines; Limited color palette; Overall simplification; Blanding is a visual brand identity that’s: Controlled . If you want to see a visual representation of ‘blanding’, just check out logos including UBER, Burberry, Google, Microsoft and Balenciaga. It seems the plain, stuffy and uninspiring logos of the tech world have spilled into the mainstream. Who knew fashion brands could be so plain?Burberry's return to British eccentricity defies ‘reblanding’ trend. The luxury fashion house revealed a modernised logo. In the blink of an eye, Saint Laurent, Balenciaga, Burberry, Berluti and Balmain popped into an homogenous sans-serif splodge. Having a solid brand identity from the outset ensures a timeless aesthetic amid rapidly evolving trends. However, with so many high–end luxury brands, and tech giants also employing blanding, could creating a minimal aesthetic for your start-up be a good choice for you?
In the last decade, branding has seen a growing trend towards what critics call “blandification” or “blanding”. This refers to the simplification of logos and brand identities, often making them more uniform, less distinctive, and in many cases, devoid of personality. What once might have been bold, quirky, or highly recognizable, are now increasingly more streamlined: .The eclectic list of companies that have recently pared back their logos includes world-famous names such as Burberry, which dropped its original Equestrian Knight that had been in place since. From criticism that was brewing after several luxury brands rebranded to almost identical sans serif logo’s — a phenomenon that was dubbed “blanding” — to people mentioning that they didn’t know what Burberry stands for as a brand. Saint Laurent and Burberry were high-profile examples and are particularly notable as they’ve since ditched those identities in favor of something grander that signals individuality and.
The End of Blanding? Burberry is the latest fashion house to adopt a serif typeface for its logo. Return to idiosyncratic heritage or just another form of blanding? This week Burberry changed its logo to a serif font, following Ferragamo and Bottega Veneta. (Courtesy) By. Diana Pearl. 10 February 2023. BoF PROFESSIONAL.
Blanding: What Is It, How Did We Get Here & What Does it Mean Going Forward? “The new logo has a heavier, bold look with a geometric sans-serif treatment.” This is what Bloomberg’s Rob Walker wrote about the redesigned logo that Burberry debuted in August 2018.Blanding refers to the cross-market phenomenon of brands adopting similar minimalist aesthetic cues. Ruled by the dictum “less is more,” blanding is often embodied by the following branding elements: Sans serif fonts; Clean lines; Limited color palette; Overall simplification; Blanding is a visual brand identity that’s: Controlled . If you want to see a visual representation of ‘blanding’, just check out logos including UBER, Burberry, Google, Microsoft and Balenciaga. It seems the plain, stuffy and uninspiring logos of the tech world have spilled into the mainstream. Who knew fashion brands could be so plain?Burberry's return to British eccentricity defies ‘reblanding’ trend. The luxury fashion house revealed a modernised logo. In the blink of an eye, Saint Laurent, Balenciaga, Burberry, Berluti and Balmain popped into an homogenous sans-serif splodge.
Having a solid brand identity from the outset ensures a timeless aesthetic amid rapidly evolving trends. However, with so many high–end luxury brands, and tech giants also employing blanding, could creating a minimal aesthetic for your start-up be a good choice for you?
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