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1 · Prada Womenswear Spring/Summer 2020 advertising campaign
2 · Prada Acronyms
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As a response to the Spring/Summer 2020 campaign, Prada asked a global audience to submit their own acronyms through prada.com, offering individual definitions of Prada - different points, different views, poignant or pointed, surreal or pragmatic, yet all spelling out the same whole.a s a response to the Spring/Summer 2020 campaign, Prada asked a global . The Prada campaign evolves around a series of written acronyms, spelling out the word PRADA. Like the images they are placed alongside, each of these acronyms offers a .a s a response to the Spring/Summer 2020 campaign, Prada asked a global audience to submit their own acronyms through prada.com, offering individual definitions of Prada — different .
As a response to the Spring/Summer 2020 campaign, Prada asked a global audience to submit their own acronyms through prada.com, offering individual definitions of Prada - different points, different views, poignant or pointed, surreal or pragmatic, yet all spelling out the same whole.
The Prada campaign evolves around a series of written acronyms, spelling out the word PRADA. Like the images they are placed alongside, each of these acronyms offers a possible interpretation of the idea of Prada, but only one of many.a s a response to the Spring/Summer 2020 campaign, Prada asked a global audience to submit their own acronyms through prada.com, offering individual definitions of Prada — different points, different views, poignant or pointed, surreal or pragmatic, yet all spelling out the same whole. This is not the first time Prada has created word puns with acronyms and the reinterpretation of its own brand name: in fact, this is the common thread that binds together menswear and womenswear campaigns for Spring/Summer 2020. Acclaimed Italian fashion designer Miuccia Prada releases its Spring Summer 2020 campaign starring Anna Ewers, Ashley Radjarme, Berit Heitmann, Freja Beha Erichsen, Kyla Ramsey, Ruiqi Jiang, and Sara Blomqvist, The images by Jamie Hawkesworth focus on acronyms about the Prada woman defined by the brand’s initials.
The Prada Spring 2020 ad campaign offers a multitudes of views and perspectives that reflect that dichotomy – of the ever-shifting landscape of women that constantly inspire, and of the plurality of definitions of Prada. The Prada campaign evolves around a series of written acronyms, spelling out the word Prada.
Acronyms characterize #PRADA as a multitude, ceaselessly reinterpreted, a reflection of fashion itself. Like the acronyms, each image of the campaign offers a different perspective - through these. Acronyms become a playful metaphor for a confident embracing of the indefinability of the idea of Prada itself. They are juxtaposed with images, which amplify the defiance of a notion of consistent or conventional identity.Prada is characterised by plurality, by a protean nature, eschewing any single definition, any easy hypothesis.
Prada Womenswear Spring/Summer 2020 advertising campaign
Acronyms become a playful metaphor for a confident embracing of the indefinability of the idea of Prada itself. They are juxtaposed with images, which amplify the defiance of a notion of consistent or conventional identity.As a response to the Spring/Summer 2020 campaign, Prada asked a global audience to submit their own acronyms through prada.com, offering individual definitions of Prada - different points, different views, poignant or pointed, surreal or pragmatic, yet all spelling out the same whole. The Prada campaign evolves around a series of written acronyms, spelling out the word PRADA. Like the images they are placed alongside, each of these acronyms offers a possible interpretation of the idea of Prada, but only one of many.a s a response to the Spring/Summer 2020 campaign, Prada asked a global audience to submit their own acronyms through prada.com, offering individual definitions of Prada — different points, different views, poignant or pointed, surreal or pragmatic, yet all spelling out the same whole.
This is not the first time Prada has created word puns with acronyms and the reinterpretation of its own brand name: in fact, this is the common thread that binds together menswear and womenswear campaigns for Spring/Summer 2020.
Acclaimed Italian fashion designer Miuccia Prada releases its Spring Summer 2020 campaign starring Anna Ewers, Ashley Radjarme, Berit Heitmann, Freja Beha Erichsen, Kyla Ramsey, Ruiqi Jiang, and Sara Blomqvist, The images by Jamie Hawkesworth focus on acronyms about the Prada woman defined by the brand’s initials. The Prada Spring 2020 ad campaign offers a multitudes of views and perspectives that reflect that dichotomy – of the ever-shifting landscape of women that constantly inspire, and of the plurality of definitions of Prada. The Prada campaign evolves around a series of written acronyms, spelling out the word Prada.
Acronyms characterize #PRADA as a multitude, ceaselessly reinterpreted, a reflection of fashion itself. Like the acronyms, each image of the campaign offers a different perspective - through these. Acronyms become a playful metaphor for a confident embracing of the indefinability of the idea of Prada itself. They are juxtaposed with images, which amplify the defiance of a notion of consistent or conventional identity.Prada is characterised by plurality, by a protean nature, eschewing any single definition, any easy hypothesis.
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