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0 · Patek Philippe watch commercial
1 · Patek Philippe motto
2 · Patek Philippe mission statement
3 · Patek Philippe geneve watch ad
4 · Patek Philippe ethos
5 · Patek Philippe brand ambassador
6 · Patek Philippe advertising slogan
7 · Patek Philippe advertisement
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New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “ You never actually own a Patek .
One of Patek Philippe's company slogans is "You never actually own a Patek Philippe. You merely look after it for the next generation." The slogan was introduced when the company launched its "Generations" campaign in 1996.
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In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next . But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received . As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek .The spot ends with one of the timepieces set against a white background as Patek Philippe’s slogan – “You never actually own a Patek Philippe. You merely take care of it for the next .
“You merely look after it for the next generation.” This long-serving piece of advertising copy for a luxury wristwatch is a slice of genius. But why does it work so well?
Patek Philippe watch commercial
Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, . New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept.
This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “ You never actually own a Patek Philippe. " So.One of Patek Philippe's company slogans is "You never actually own a Patek Philippe. You merely look after it for the next generation." The slogan was introduced when the company launched its "Generations" campaign in 1996.
In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it.
The most famous of all the Patek Philippe quotes has inadvertently become the brand’s lifelong motto. The famous Patek Philippe slogan reads “You never really own a Patek Philippe. You simply look after it for the next generation.” But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you .
As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."
The spot ends with one of the timepieces set against a white background as Patek Philippe’s slogan – “You never actually own a Patek Philippe. You merely take care of it for the next generation” – is displayed. “You merely look after it for the next generation.” This long-serving piece of advertising copy for a luxury wristwatch is a slice of genius. But why does it work so well? Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, launched in 1996, is proving to be as timeless as their timepieces, with a slogan to match: You never actually own a Patek Philippe.
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “ You never actually own a Patek Philippe. " So.
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One of Patek Philippe's company slogans is "You never actually own a Patek Philippe. You merely look after it for the next generation." The slogan was introduced when the company launched its "Generations" campaign in 1996. In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it. The most famous of all the Patek Philippe quotes has inadvertently become the brand’s lifelong motto. The famous Patek Philippe slogan reads “You never really own a Patek Philippe. You simply look after it for the next generation.” But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you .
As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."The spot ends with one of the timepieces set against a white background as Patek Philippe’s slogan – “You never actually own a Patek Philippe. You merely take care of it for the next generation” – is displayed.
Patek Philippe motto
Patek Philippe mission statement
“You merely look after it for the next generation.” This long-serving piece of advertising copy for a luxury wristwatch is a slice of genius. But why does it work so well?
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Patek Philippe geneve watch ad
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slogan patek philippe|Patek Philippe advertising slogan
